Twenty-seven-year-old Nazeli “Ellie” Gregorian enjoys the prestige of her tech marketing job but is sick of the condescending Patagonia-clad tech bros, her micromanaging boss, and her ex-boyfriend, who she’s forced to work with every day. When Ellie’s lovingly overbearing parents ask her to attend PakCon—a food packaging conference in Chicago—to help promote their company and vie to win an ad slot in the Superbowl (no big deal), she’s eager for a brief change and a delicious distraction.

At the conference, she meets witty, devil-may-care Vanya Simonian. Ellie can’t believe how easy it is to talk to Vanya and how much they have in common—both Armenian! From the Bay Area! Whose families are into food! Their meet-cute is cut short, however, when Ellie’s parents recognize Vanya as the daughter of the owners of their greatest rival, whose mission (according to Ellie’s mother) is to whitewash and package Armenian food for the American health-food crowd.

Sworn as enemies, Ellie and Vanya must compete against each other under their suspicious parents' scrutiny, all while their feelings for each other heat to sizzling temps.